CO – OP
co-op is a conceptual clothing brand that focuses on using sustainable materials and processes. We combined a clean minimal logo with a natural toned color palette giving it a modern look. The brand has an accent of an abstract minimal pattern made up of shapes of color that is used on the tote bag. We had so much fun with designing the brand for this because of how much we love companies that value an ethical and sustainable approach. Each element of co-op’s branding reflects their modern and natural aesthetic.