Molokai Swimwear was inspired by one of Hawaii’s islands named Molokai. Made with sustainable materials and ethical process, this conceptual swimwear brand represents the lifestyle of the Molokai girl. She seeks adventure and craves to be where the sun is. We went with a clean and modern design for the visual identity. The color palette represents the island’s vibrant fresh colors. The packaging stands out amongst the crowd with it’s bold design.