brand strategy,
brand identity,
social media direction



Goodnightly, sister brand to Goodstretch,  is a holistic lifestyle approach to sleep. Their overarching goal is to help people achieve real restorative sleep, so that they can reach their fullest potential. They marry science with spiritual practice in order to help people address their energetic blocks… and of course, get a good night’s sleep.

Brand Strategy,

Brand Identity,

Social Media Direction

What we did

Starting with brand strategy, we developed a brand that’s vastly different from its competitors. Through the use of artistic and creative imagery paired with a soft color palette, we crafted a unique brand identity that’s playful and different to express the brand’s holistic approach to sleep. After the brand was built, we worked with Goodnightly to strategize their social media approach and create custom templates to use for new content.

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