Brand strategy,
brand identity,

Leto Collection


Leto collection is a family run business that believes in providing customers with on trend accessories and intimates, at a price that fits their budget. After several years as wholesale distributors, Leto Collection was ready to make a name for themselves in the retail market as the go-to shop to complete your look.

Brand Strategy,

Brand Identity

What we did

Leto Collection came to us ready to take their brand to the next level, so they could reposition themselves from being wholesale distributors to a direct-to-consumer brand. Beginning with brand strategy, we were able to establish their positioning in a saturated market and develop a brand identity that speaks directly to their target audience. Using a soft color palette with the combination of a serif and script word mark, we crafted a feminine brand identity that feels approachable and youthful, but still soft and refined. The use of color plays a large role in this brand along with the use of intimate, detailed product photography.

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